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刘春泉律师电子商务专栏

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上海段和段律师事务所合伙人。 信息网络及知识产权专业领域资深律师。业务涉及商业地产,民航,企业商务法律事务,兼并收购,诉讼仲裁,高新技术企业认定,外商投资,等。 中国电子商务协会政策法律委员会副主任。

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Jamaica blue mountain coffee,authentic or fake?  

2007-04-20 15:37:32|  分类: 随笔杂谈 |  标签: |举报 |字号 订阅

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Jamaica blue mountain coffee in Shanghai,authentic or fake?

 

“How do you like a cup of Jamaica blue mountain coffee?”“Blue mountain coffee? Come on, you can see it in almost in everycafe in Shanghai, but when you ask whether they are authentic, thegirls will tell you that they are blue mountain style”.

This is a typical talk between my coffee lover friends and me.Usually it is very hard to pursuade them to believe that there isauthentic blue mountain coffee in Shanghai now, particular whenthey search for “blue mountain coffee ”(in Chinese) ingoogle.cn or baidu.cn, the articles they find are mostly thosesaying that there is absolutely no authentic blue mountain coffeein China.

However, if you now publish an article claiming no blue mountaincoffee in China, you will probably receive a letter from a lawfirm. You used to be right several years ago, but you are wrongnow, blue mountain coffee from Jamaica has started its first shopin Tongmao Hotel since March 2006!

The coffee mill of Jamaica, the first Jamaican investment intoChina, was introduced to China in 2004.This is not a big investmentproject among FDI in Shanghai, but what attracted us most was thatMr. Sibblies, Chairman and CEO of Coffee Industries Limited, lovedChina so much, and he wanted to introduce this top coffee brandinto China, not just the trademark but also the authenticproducts.

I was only a tea drinker before I was involved this project.Like most Chinese, coffee was used to refresh myself when I wastired. I had never thought of tasting coffee as I enjoyed teaculture, delicate teapot, elegant china cups, slight, quiet butdeep perfume, music,etc.

But this cafe is changes my idea about coffee. Unlike in othercoffee shops I can only get a cup of coffee, here I can listen tothe music from Jamaica, taste the different coffee in differentcups and glasses. I can even drink black coffee of blue mountain,it is not not bitter at all!

To be frank, coffee is not my favorate compared with tea, teaculture is the root of our beverage in China. But the coffee millof Jamaica is still very special to me, it tells us that coffee canalso be a culture, rich in color,taste, shape, cooking skills,etc.

 

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